Doug Bowser shares a farewell message as he departs Nintendo
GoNintendo••technology
Key Points:
- Doug Bowser retired as President and Chief Operating Officer of Nintendo of America on December 31, 2025, after more than a decade in leadership roles, sharing a farewell message on social media.
- Devon Pritchard, a 19-year veteran of the video game industry and current Executive Vice President of Revenue, Marketing, and Consumer Experience, will succeed Bowser as President of Nintendo of America.
- Satoru Shibata will join Nintendo of America as Chief Executive Officer while maintaining his roles at Nintendo Co., Ltd., and Pritchard will also join the NOA Board of Directors and become an NCL Executive Officer.
- Bowser’s tenure included overseeing the success of the Nintendo Switch and the launch
