‘Dune: Part Three’ sets off early ticket frenzy as fans crash sales sites
NBC News • • entertainment
Key Points:
- Fans experienced long waits and website crashes while trying to buy early IMAX 70mm tickets for "Dune: Part Three," leading to widespread frustration and social media complaints.
- The high demand reflects a growing trend of moviegoers seeking premium format screenings, with similar ticketing issues occurring for other major releases like Christopher Nolan’s "The Odyssey."
- "Dune: Part Three," directed by Denis Villeneuve and continuing the story of Paul Atreides, is set for release on December 18, with some fans having secured tickets months in advance.
- AMC's ticketing systems faced traffic approximately three times higher than previous major launches, leading to technical difficulties despite prior preparations, according to AMC CEO Adam Aron.
- AMC has approved a $2 million IT investment to upgrade its ticketing infrastructure to better handle future high-demand releases and improve the customer experience.
