Encore' Trailer Sets Viewership Record
Deadline • • entertainment
Key Points:
- The trailer for Avengers Endgame: Encore garnered 77 million views within 24 hours, surpassing previous trailer re-releases by over four times, including Top Gun (19M), Avatar (14M), and Titanic (13M).
- The social media buzz was driven by fans' anticipation for Avengers: Doomsday footage, nostalgia for the original 2019 theatrical experience, personal connections to Endgame, and spoiler-related jokes.
- Avengers: Endgame: Encore will re-release in theaters on September 25, featuring an exclusive preview of the upcoming Marvel Studios film Avengers: Doomsday, with additional sneak peeks on IMAX and Infinity Vision-certified screens.
- Avengers: Doomsday has generated excitement following Robert Downey Jr.'s return as Victor Von Doom, and Endgame is recommended viewing to catch up on the Marvel Cinematic Universe before the new film's release.
- The upcoming Doomsday film is expected to feature a large ensemble cast and may mirror Endgame's epic uniting of MCU heroes, with related X-Men and Captain America films also scheduled for re-releases as refreshers.
