Eric Bischoff Calls New Level Branding the “Cheap Way Out” for Kofi Kingston and Xavier Woods
Ringside News • • entertainment
Key Points:
- Eric Bischoff criticized AEW's rebranding of Kofi Kingston and Xavier Woods as New Level, calling it a "cheap way out" that leans too heavily on their WWE New Day identity rather than creating something new.
- Bischoff argued that breaking completely from their previous characters would be a smarter long-term approach, as derivative branding suggests a lack of originality and authenticity.
- Drawing from his own experience running WCW, Bischoff noted that using similar gimmicks to former WWE personas rarely works and that originality tends to resonate better with audiences.
- While praising Kingston and Woods' energy at AEW All In, Bischoff believes AEW missed an opportunity to reinvent the duo, instead relying on the familiarity of The New Day name which could hinder their ability to develop a unique identity.
- The debate remains whether AEW's strategy to connect Kingston and Woods to their WWE past is a savvy business move or a creative shortcut, inviting fan opinions on the matter.
