Europe Accuses TikTok of ‘Addictive Design’ and Pushes for Change
Key Points:
- European Union regulators have issued a preliminary decision stating that TikTok’s infinite scroll, auto-play features, and recommendation algorithm constitute an “addictive design” that violates EU online safety laws.
- The European Commission highlighted that TikTok’s design poses potential harm to the physical and mental well-being of users, particularly minors and vulnerable adults.
- This marks the first time a legal standard addressing social media addictiveness has been applied globally, signaling that TikTok must significantly alter its core features or face substantial fines.
- TikTok has strongly rejected the findings, calling them “categorically false and entirely meritless,” and announced plans to challenge the decision through all available legal avenues.