Fan A.I. Videos Help Spencer Pratt Break Through in L.A. Mayor’s Race
The New York Times • • entertainment
Key Points:
- A viral AI-generated campaign video for Spencer Pratt, an MTV reality star turned Los Angeles mayoral candidate, depicts local politicians in a negative light and has significantly boosted his profile ahead of the June 2 primary.
- The video, which was not funded by Pratt or any political action committee and shared on social media, gained widespread attention after being praised by Jeb Bush as potentially the best political ad of the year.
- Since the video's release, Pratt has raised over $600,000 in large donations, vastly outpacing incumbent Mayor Karen Bass, and his strong debate performance positions him as a leading contender for the runoff election.
- The success of Pratt’s AI-driven campaign ads highlights the growing disruptive impact of artificial intelligence in political campaigning, inspiring other candidates to create similar cost-effective promotional content.