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Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately
CarNewsChina.com • • business
Key Points:
- Ferrari has officially launched the Luce EV sedan in China at a retail price of 3,988,000 yuan (approximately 586,600 USD), with all 88 allocated units reportedly sold out.
- The Luce is positioned as a 5-seater grand tourer rather than a supercar, differentiating it from Chinese competitors like the Yangwang U9 and GAC’s Hyptec SSR, which offer higher performance at significantly lower prices.
- Despite rising ownership costs for luxury internal combustion engine vehicles in China and increased competition from domestic supercars, Ferrari targets ultra-wealthy buyers seeking exclusivity and status symbols.
- Ferrari denies rumors that purchasing the Luce serves as a “brand loyalty test” to access exclusive models, a stance expected to apply in the Chinese market as well.
- The Luce’s success highlights a niche market in China for high-end luxury EVs that emphasize prestige and emotional appeal over purely technical specifications and price competitiveness.
