Ford, Carhartt team up on Super Duty truck aimed at 'essential economy'
Fox Business • • business
Key Points:
- Ford Motor Co. and Carhartt have partnered to support essential economy workers in sectors like construction, manufacturing, and skilled trades through product innovation, small business support, and local investment in Detroit.
- The collaboration includes the launch of a new Ford Super Duty Carhartt truck, a Super Duty XLT pickup designed specifically for essential workers, combining Carhartt's durable style with Ford's power and reliability.
- Ford is introducing the "From Our Business to Yours" program, offering commercial customers employee pricing below MSRP to support small businesses and fleet operators.
- Both companies are investing in Detroit by supporting the Detroit ToolBank, a nonprofit that lends tools to local organizations and volunteers, emphasizing their commitment to community giving.
- This partnership aligns with Ford’s broader "American Value. For American Values" campaign, which offers employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.
