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Ford 'Fathom' electric pickup truck will start at $28,000
CNBC • • general
Key Points:
- Ford Motor announced its new midsize electric truck, named the "Fathom," with a starting price of $28,350, aiming to offer an affordable option in the EV truck market.
- Including destination and delivery charges, the total price will be $29,945, aligning with Ford's goal to keep upcoming electric vehicles around the $30,000 mark.
- Preorders for the five-passenger Fathom will begin in early 2027, with customer deliveries expected later that year; the truck's design has not yet been revealed.
- The Fathom will be the first vehicle built on Ford's new Universal Electric Vehicle (UEV) platform, which is critical to Ford's plan to break even by 2029 and compete with global EV leaders on cost.
- Despite challenges such as a slowdown in EV adoption and the removal of U.S. consumer incentives, Ford is investing in new manufacturing processes and technologies to make EVs price-competitive and profitable within a year of launch.
