Ford Says an Affordable Electric Pickup Truck is Still Coming Next Year
The New York Times • • general
Key Points:
- Last year, Ford Motor suspended production of an electric pickup truck, closed a Kentucky battery factory, and recorded a $20 billion loss due to scaling back its electric vehicle plans.
- Despite these setbacks and the departure of a senior executive overseeing new technology, Ford insists it remains committed to electric vehicles.
- Ford is developing a new electric pickup truck at its Long Beach, California facility, led by Alan Clarke, a former Tesla employee, with plans to launch the vehicle next year.
- The new model aims to compete on price and technology with leading Chinese electric vehicles, reflecting Ford's renewed focus on innovation in the EV market.
- Ford recently allowed media access to its Electric Vehicle Development Center, signaling increased transparency and confidence in its electric vehicle projects.
