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Ford wants to sell 100,000 Fathoms in the $30k EV truck's first year
electrek.co • • business
Key Points:
- Ford aims to sell 100,000 units of its upcoming Fathom electric truck in its first year, which would make it one of the best-selling EVs in the U.S. and the top-selling non-Tesla electric vehicle.
- The Fathom, set for production in Q1 2027, will start at just under $30,000, positioning it as a competitively priced electric truck against rivals like the Chevy Bolt and the upcoming Slate truck.
- Ford has invested in innovative manufacturing methods through a dedicated “skunkworks” development center and has incorporated features like a NACS charging port compatible with Tesla Superchargers.
- The company hopes to improve on lessons learned from the Ford Lightning, which had higher-than-expected launch prices and was eventually canceled despite strong sales.
- Early testing of the Fathom has been observed in Las Vegas, but full details and performance assessments are pending closer to the production launch.
