Ford’s $30,000 Electric Pickup Aims to Win Over Skeptical Buyers
Bloomberg.com • • business
Key Points:
- Ford Motor Co.'s Long Beach, California "skunkworks" team is focused on developing a new electric vehicle lineup that breaks traditional design conventions.
- After years of innovation, Ford aims to reinvent the pickup truck, a vehicle type it previously struggled to perfect in electric form.
- The team is working in a separate facility far from Ford's Michigan headquarters to streamline and accelerate the development process.
- The planned electric pickup truck is designed to be sleek, lightweight, and affordable, with a starting price of $30,000.
