Ford's Fancy New Bronco Is Here To Battle The Land Rover Defender

Key Points:

• Ford is launching the 2027 Bronco Filson, a luxury off-road variant developed in partnership with Seattle-based outdoor brand Filson, aiming to enter the premium off-road SUV market dominated by Land Rover and Mercedes-Benz.
• The Bronco Filson features unique exterior design elements like a bronze-finished egg crate grille, body-matched painted top and fender flares, 35-inch tires on exclusive wheels, and special Filson branding and colors.
• Inside, the vehicle boasts premium materials including perforated and quilted leather seats with twill fabric accents, brass/bronze interior trim, Filson storage pouches, ventilated front seats, heated rear seats, a Bang & Olufsen sound system, and enhanced sound deadening.
• Under the hood, the Bronco Filson is powered by a specially tuned turbocharged 3.0-liter V6 engine distinct from the Raptor’s, paired with advanced off-road features like electronic locking differentials, off-road drive modes, and Fox internal bypass shocks.
• Pricing has not been announced but is expected between $70,000 and $80,000, positioning the Bronco Filson against luxury competitors like the Land Rover Defender and Lexus GX, with orders starting this fall and deliveries early next year.