Former Nintendo of America boss Doug Bowser is joining Hasbro
The Verge • • technology
Key Points:
- Doug Bowser, former president of Nintendo of America, has joined Hasbro’s board of directors shortly after retiring from Nintendo.
- Hasbro plans to expand its presence in the video game industry, aiming to develop its first video game this year, building on its existing licensed IP like Magic: The Gathering and Dungeons & Dragons.
- Bowser led Nintendo of America from 2019 to late 2025, overseeing significant initiatives including the launch of the Switch 2, expansion into film with The Super Mario Bros. Movie, and the opening of Super Nintendo World theme parks.
- Following Bowser’s retirement, Devon Pritchard, former executive vice president of NoA, has succeeded him as president.
