From butterflies to breast milk, Uber's list of lost items reveals wild backseat discoveries
Key Points:
- Uber released its 10th annual Lost & Found Index, highlighting bizarre and unique items left behind by riders, including an ankle monitor, meat slicer, breast milk, and live butterflies.
- New York City was named America's most forgetful city, and Sunday was identified as the most forgetful day for lost items.
- Over the past decade, the Lost & Found Index has tracked evolving trends, from AirPods and vaccine cards to viral toys like Labubu plushies and medications like Ozempic.
- Uber dominates the US rideshare market with a 76% share, leading to more than a million phones reported lost in the past year alone.
- The company plans to launch a new nationwide lost and found reporting process within its app by the end of 2024 to improve recovery of lost items.