From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
TechCrunch • • business
Key Points:
- The 2026 Super Bowl ads prominently featured AI, not only in product promotion but also in the creation of the commercials themselves, continuing a trend from the previous year.
- Svedka released the first "primarily" AI-generated Super Bowl spot, "Shake Your Bots Off," featuring AI-created robot characters, though some human input remained in storyline development.
- Anthropic’s ad criticized OpenAI's plan to introduce ads in ChatGPT, sparking an online feud with OpenAI CEO Sam Altman, highlighting growing tensions in the AI industry.
- Major tech companies like Meta, Amazon, Google, and Ring showcased AI-powered products, including AI glasses, enhanced Alexa features, AI pet-finding tools, and image-generation models