Gen Z is putting down phones and picking up...iPods
Morning Brew • • technology
Key Points:
- Gen Z is increasingly embracing iPods, seeking a nostalgic and distraction-free music experience reminiscent of the pre-smartphone era.
- Despite being discontinued in 2022, iPod and iPod Nano searches surged by 25% and 20% respectively in 2025 compared to 2024, according to Google Trends and Axios.
- Refurbished iPod sales have grown by an average of 15.6% annually since 2022, as reported by Back Market.
- Students are using iPods as a practical alternative in schools that ban internet-connected devices, enabling them to listen to songs discovered on platforms like TikTok without violating rules.
