George Cheeks’ Evolution & JB Perrette’s Linear-DTC Job

Key Points:

• Skydance’s CEO Business Leadership Team features co-chairs overseeing divisions, mostly aligned with their original companies from the Paramount-Warner Bros. Discovery merger, except for George Cheeks (Paramount) and JB Perrette (WBD) who co-chair Skydance TV.
• George Cheeks assumes the new role of Chief Content Officer of Skydance TV, focusing on programming and marketing, while JB Perrette serves as Chief Business Officer overseeing ad sales, distribution, and international operations, bridging both linear and streaming business functions.
• Cheeks’ career evolved from legal and business roles into creative leadership, gaining recognition for his ability to collaborate with top talent and balance business savvy with creative insight, culminating in shared leadership roles at NBC, CBS, and now Skydance.
• Perrette’s oversight of both direct-to-consumer and linear network business operations addresses the industry trend of bundling streaming and linear services for carriage, advertising, and content licensing, enabling more integrated and efficient decision-making.
• The partnership between Cheeks and Perrette represents a strategic cross-company collaboration within Skydance, combining their complementary skills and experiences to navigate the evolving media landscape and streamline operations across legacy and streaming platforms.