Gervin irked Bears' Williams filed trademark for 'Iceman'
ESPN • • sports
Key Points:
- Chicago Bears quarterback Caleb Williams filed trademark applications for the nickname "Iceman," which he earned during the 2025 season, covering various merchandise and digital products.
- NBA Hall of Famer George Gervin, known as "Iceman" for over 40 years, filed his own trademark applications shortly after Williams, asserting prior use and plans to oppose Williams' claims.
- Trademark attorney Josh Gerben noted the USPTO may accept Williams' application first, but Gervin could file a formal opposition based on longstanding use, with a decision expected in several months.
- UFC legend Chuck Liddell also holds a pending trademark for "Chuck 'The Iceman' Liddell," complicating the USPTO's decision, which could potentially reject all conflicting applications.
- Both Gervin and his management expressed willingness to negotiate with Williams but are prepared to pursue legal action to protect the "Iceman" name, while Williams' team has yet to respond publicly.
