Get MacBooks at a Prime Day discount before Apple’s new price hikes kick in
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Get MacBooks at a Prime Day discount before Apple’s new price hikes kick in

The Verge technology

Key Points:

  • Apple has increased prices on Macs and iPads due to rising memory chip costs, making current discounts on models like the MacBook Neo, MacBook Air, and MacBook Pro more valuable during Amazon Prime Day.
  • The 13-inch MacBook Air M5, previously starting at $1,099 and now on sale for $949, will soon retail at $1,299, effectively increasing the discount from $150 to $350 compared to upcoming prices.
  • Significant deals are available across the lineup, including the MacBook Neo base model at $590 (a $110 saving), the 13-inch MacBook Air with M5 chip at $949, and the 14-inch MacBook Pro at $1,549, all offering substantial savings off Apple's new higher prices.
  • Higher-end MacBook Pro models with M5 Pro and M5 Max chips also have notable discounts, such as the 14-inch M5 Pro at $2,034 and the 16-inch M5 Max at $3,649, reflecting savings of several hundred dollars compared to Apple's updated MSRP.
  • The M4 iMac desktop is also discounted, with the base model available for $1,149 versus the new $1,499 price, providing a $350 saving at retailers like Amazon, Best Buy, and Costco amid the price hikes.

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