AI Generated Image
get stripped of artificial coloring
New York Post • • business
Key Points:
- Mars Inc. will soon sell M&M’s, Skittles, and Starburst candies colored with natural ingredients instead of artificial dyes, available on Amazon at the same price as the original versions.
- The switch responds to changing consumer preferences and an upcoming 2025 FDA phase-out of synthetic petroleum dyes linked to childhood hyperactivity and allergic reactions.
- Natural color sources include beet juice for red, turmeric for yellow, spirulina for green, beta-carotene for orange, and grape juice for purple, though blue and brown hues remain challenging to produce consistently.
- Mars has invested over a decade in research and ingredient reformulation, involving feedback from more than 13,000 consumers to ensure color vibrancy and product quality.
- This move aligns with the broader wellness trend, as consumers increasingly seek products with natural and healthier ingredients.
