Golf Channel Cancels 'Big Break' After Controversial Ad

Key Points:

• Golf Channel has canceled the fully filmed 2026 season of Big Break, its signature reality golf competition, due to the fallout from controversies surrounding Good Good, the series' collaborator and sponsor.
• The Big Break x Good Good season was set to debut in 2026 but was postponed after Golf Galaxy, the presenting sponsor, withdrew support; the cancellation followed the PGA Tour removing Good Good as the title sponsor of the Good Good Championship.
• The winner of Big Break x Good Good was supposed to receive a sponsorship exemption into the Good Good Championship, but with the event losing its sponsor, the winner will no longer have this opportunity.
• The controversy stemmed from a criticized Good Good/Callaway Golf advertisement featuring aggressive behavior, which led to major sponsors distancing themselves from Good Good and damaging the brand’s reputation.
• Despite the disappointment to competitors, production staff, and fans, Golf Channel plans to bring back Big Break in 2027, signaling a pause rather than a permanent end to the series.