Good Good ad: A controversial ad for a golf club is the latest clash between golf’s old guard and new world

Key Points:

• A controversial advertisement featuring Good Good co-founder Garrett Clark shoulder-checking Alexis Miestowski sparked backlash for depicting violence against a woman, leading to the ad being pulled and apologies from both Good Good and Callaway.
• Callaway CEO Chip Brewer acknowledged approving the ad, apologized, and emphasized the company's stance against discrimination and violence, while Good Good reaffirmed its commitment to inclusivity in golf.
• The incident has put Good Good's partnership with the PGA Tour, including the upcoming Good Good Championship, under scrutiny, with PGA Tour CEO Brian Rolapp expressing disappointment over Good Good's initial defensive response.
• The controversy highlights the tension between traditional golf culture and the internet-savvy, personality-driven approach promoted by companies like Good Good, raising questions about how these worlds can coexist within professional golf.
• The PGA Tour is monitoring the situation closely, recognizing the need to balance modernization efforts with maintaining its conservative image amid challenges from alternative tours and new media influencers.