Good Good Golf out as PGA Tour event title sponsor amid ad backlash

Key Points:

• Good Good Golf has withdrawn its sponsorship of a PGA Tour tournament scheduled for November following backlash over a controversial video ad depicting a man shoving a woman, with Callaway ending its relationship with Good Good immediately.
• The PGA Tour confirmed the tournament will proceed as planned in Austin, Texas, from November 12-15, and plans to announce a new sponsor later, emphasizing its commitment to creating a welcoming environment for all.
• Callaway acknowledged shortcomings in its internal review process that allowed the video to be reposted, issued an apology, and pledged a $1 million donation to organizations combating domestic violence against women.
• The controversial 60-second ad featured Good Good content creators Garrett Clark and Alexis Miestowski, with the video prompting retailers like Dick's Sporting Goods and Golf Galaxy to remove Good Good merchandise from shelves.
• Golf Channel canceled the current season of its reality show "Big Break x Good" after sponsor Golf Galaxy requested removal of its branding, with plans to bring the show back in 2027; PGA Tour leadership expressed disappointment over Good Good's initial defensive response to the controversy.