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Good Good's CEO Goes Nuclear on Callaway After Controversial Ad
Business Insider • • general
Key Points:
- Good Good CEO Matt Kendrick publicly criticized Callaway Golf for ending their partnership following a controversial ad that depicted a cofounder shoving a female group member, which sparked backlash over perceived promotion of violence against women.
- The ad, approved by Callaway and intended as a movie reference, led to apologies from both parties, the firing of two marketing staff at Good Good, and a $1 million donation from Callaway to violence prevention organizations.
- The controversy has severely impacted Good Good’s business, resulting in the loss of the Callaway deal, removal of their products from Dick's Sporting Goods, and withdrawal as a title sponsor for a PGA Tour event.
- The fallout also affected the Golf Channel, which canceled the upcoming season of its reality series "Big Break," linked to the PGA Tour event that Good Good was set to sponsor.
