Google DeepMind bets $75M on AI's future in Hollywood with A24 deal
TechCrunch • • entertainment
Key Points:
- Google DeepMind is investing $75 million in indie film studio A24, marking a new partnership aimed at developing AI tools for filmmaking.
- The collaboration is described as a “first-of-its-kind” initiative where DeepMind will gain feedback from leading artists to create AI features that support creative storytelling.
- A24, known for acclaimed films like “Everything Everywhere All At Once” and “Backrooms,” has recently collaborated with stars such as Timothée Chalamet and Anne Hathaway.
- Demis Hassabis, CEO of Google DeepMind, emphasized the importance of working directly with artists to build AI tools that authentically empower filmmakers.
