Google introduces Search profiles within Google Discover
Search Engine Land • • technology
Key Points:
- Google is launching Search profiles in the U.S. for publishers within Google Discover, providing a landing page that showcases their latest articles, videos, social posts, and includes a follow button.
- Search profiles offer publishers a centralized, shareable space to highlight content across platforms, helping audiences find accurate and up-to-date information about the sources on Google Search.
- The feature is initially available to publishers and creators with sizable followings on major platforms, such as TikTok (300,000 followers), YouTube (100,000 subscribers), Instagram (100,000 followers), and X (100,000 followers).
- Claiming a Search profile allows customization with avatars, bios, websites, and social media links, and may trigger the creation or enhancement of a Knowledge Panel with updated content and direct profile links.
- Google plans to expand access to Search profiles over time, continuing to refine the feature based on ongoing testing and user feedback.