Google Invests in A24 to Develop AI-Powered Filmmaking Tools
Variety • • entertainment
Key Points:
- A24 has partnered with Google’s DeepMind to develop AI-powered technologies aimed at enhancing filmmaking workflows, supported by a $75 million investment from Google.
- The partnership grants A24 access to DeepMind’s research and infrastructure, while DeepMind researchers collaborate with the studio, though Google will not have access to A24’s content library or data.
- This deal reflects a broader trend of Hollywood studios exploring AI partnerships amid a mix of collaborations and legal disputes in the industry.
- A24 emphasizes that their AI applications will focus on preserving creative control and supporting risk-taking, rather than simply making film production cheaper and faster.
- DeepMind’s vice president highlighted the belief that technological breakthroughs occur when advanced tools are placed in the hands of creative experts.
