Google is adding AI detection for photos, videos, and audio to Search and Chrome
9to5Google • • technology
Key Points:
- Google is expanding its SynthID AI verification tools, which have been used 50 million times globally, to Search and Chrome, allowing users to verify if images were AI-generated by analyzing embedded metadata.
- The verification features will be integrated into Google Lens, AI Mode, and Circle to Search, enabling users to check an image’s origin simply by uploading a photo.
- SynthID relies on the C2PA Content Credentials standard, with on-device support initially introduced on Pixel 10 cameras and now extended to video capture on Pixel 8 and later models.
- Google has partnered with companies like Nvidia, OpenAI, Kakao, and ElevenLabs to broaden AI content tracing beyond Pixel devices, and announced collaborations with Shutterstock, Avid, and Canva to help businesses monitor AI-generated content on their platforms.
- Adobe notably did not join the new partnership initiative under Google Cloud’s Gemini Enterprise Agent Platform, which aims to provide enterprises with tools to detect AI-created content from various models.