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Google is buying all of Spirit Airlines’ data to feed its AI models
CNN • • business
Key Points:
- Spirit Airlines, which ceased operations in May, has agreed to sell its data to Google for $10 million as part of its bankruptcy asset liquidation.
- The data includes emails, internal communications, booking transactions, frequent flyer information, and employee HR details, all anonymized to remove personally identifiable information.
- Google confirmed the acquisition aims to enhance its products and AI models, emphasizing that no personal information will be included in the purchase.
- The sale is notable as Spirit is the first major US airline in 25 years to halt operations without being acquired, and the data sale is an unusual move compared to typical airline bankruptcy asset transfers.
- Another AI company, Mercor.io, had the second highest bid of $7.5 million, and the bankruptcy court judge is set to rule on the sale soon.
