Google Search adding profile pages for websites and creators
9to5Google • • technology
Key Points:
- Google has introduced "Search profiles," allowing website owners and creators to create dedicated, shareable pages that highlight content across platforms and provide accurate, up-to-date information on Search.
- These profiles are accessible on mobile through a creator’s Knowledge Panel, Discover feed, or direct URL, and can include page and social media links, a “Pinned” carousel with short-form videos, and a “Latest posts” grid featuring articles.
- Users who tap “Follow on Google” are more likely to see that creator’s content on Discover, enhancing audience engagement.
- Initially available to publishers and creators with sizable followings on major social or video platforms, claiming a profile can create or enhance a Knowledge Panel with updated avatars, latest content, and direct profile links.
- The feature is launching first in the US, with plans to expand globally and introduce more capabilities in the coming months.