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Google's $1,300 Pixel 11 Pro XL will need one aggressive move to justify its price
Android Police • • technology
Key Points:
- Google is expected to increase the Pixel 11 Pro and Pro XL base prices by $100 due to rising memory and storage costs, despite reportedly reducing RAM in entry-level models from 16GB to 12GB.
- The Pixel 11 Pro will double its base storage to 256GB, but the reduction in RAM and the aging in-house Tensor chip may lead to compromises in performance and battery life compared to competitors.
- Google aims to justify the higher price through its software experience and AI features, but critics argue that these alone may not offset the hardware compromises and price hike.
- To enhance value, Google could offer discounted bundles including the Pixel Watch 5 or Pixel Buds Pro 2 with the Pixel 11 Pro XL, encouraging users to engage more deeply with the broader Pixel ecosystem.
- Such bundling strategies may help Google attract more customers and soften the impact of price increases better than temporary AI subscription trials or store credits.
