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Google’s killing off Tenor GIF searches in other apps
The Verge • • general
Key Points:
- Google is shutting down the Tenor API on June 30th, requiring platforms like X, Discord, Bluesky, and WhatsApp to switch to alternative GIF picker services, though the Tenor website and searchable GIF library will remain active.
- Google acquired Tenor in 2018 and will continue using it internally for services such as Google Messages and Gboard, but stopped accepting new API requests as of January 13th.
- After the shutdown, any API requests to Tenor will fail, as Google focuses on reallocating resources to its core products.
- Affected platforms have begun migrating to other GIF services like Giphy and Klipy, which may result in users losing access to some favorite Tenor GIFs due to differences in GIF libraries.
- The Tenor platform is considered a major competitor in the GIF market, especially after Meta’s planned acquisition of Giphy faced regulatory challenges, highlighting its significance in maintaining competition among social media platforms.
