Graveyard Keeper's free giveaway boosted DLC sales
Eurogamer • • technology
Key Points:
- Graveyard Keeper, initially receiving mixed reviews in 2018, has built a dedicated community by embracing its unique quirks and gameplay style over time.
- A recent free giveaway of the original game on Steam, Xbox, and PlayStation aimed to boost interest in the upcoming sequel and unexpectedly generated around $250K in DLC sales on PC alone.
- The giveaway strategy proved effective for the publisher, tinyBuild, especially given the game's extensive DLC offerings and its age of nearly eight years.
- During the giveaway period, the sequel garnered 400,000 wishlists on Steam, indicating strong anticipation, though console wishlist data remains unreported.
- Graveyard Keeper features three major DLCs released between 2019 and 2021, alongside digital artbooks and original soundtracks, with a current Steam sale available for all content.
