Hailey Bieber strips down in risqué Skims ad - See the photos
Yahoo • • entertainment
Key Points:
- Hailey Bieber is the new face of Skims' latest campaign promoting the brand's everyday cotton line, featuring minimalistic and racy photos shot by Mert Alas.
- The campaign showcases Skims' neutral-colored bras, thongs, hipsters, boy shorts, and triangle bralettes against a simple gray backdrop, with Bieber sharing behind-the-scenes content.
- Bieber's husband, Justin Bieber, also shared the campaign photos without caption, while friends like Khloé Kardashian and Justine Skye praised her look in the comments.
- Skims has featured other Kardashian-Jenner family members and celebrities in past campaigns and recently announced a summer collaboration with TikTok star Funboy for pool accessories.
- Concurrently, Hailey Bieber is actively promoting her own brand, Rhode, where she is cofounder and chief creative officer; the company was acquired by E.l.f. Beauty in 2025 for nearly $1 billion.
