Hasselblad Is Replacing the Water Damaged Camera That Went Viral
PetaPixel••technology
Key Points:
- Photographer Dan Martland’s Hasselblad X2D II 100C camera suffered significant water damage within 24 hours of purchase, despite being used indoors on a dry night in New York City, leading to confusion and frustration.
- Hasselblad initially declined to replace the camera due to water damage not being covered under warranty, a decision supported by retailer Pictureline, which prompted Martland to publicly criticize both companies on Instagram.
- The viral post triggered widespread backlash against Hasselblad and Pictureline, including personal attacks on employees, leading Hasselblad to conduct an internal review and ultimately decide to replace Martland’s camera as a goodwill gesture.
- Hasselblad acknowledged communication shortcomings during the service process and emphasized its commitment to quality and customer
