HBO Max Beats Internal Forecasts, Topping 140M Subscribers In Q1; Bound For 150M By Year
Deadline • • general
Key Points:
- HBO Max is projected to reach 150 million subscribers by the end of 2026, following strong growth in the first quarter, surpassing internal forecasts with over 140 million subscribers globally.
- Recent global launches in key markets like the UK, Germany, Italy, and Ireland, previously restricted by legacy deals, have significantly contributed to this subscriber growth and momentum.
- Warner Bros. Discovery expects continued acceleration in subscriber-related revenue through 2024, supported by upcoming content like a 10-year Harry Potter series starting in 2027.
- The planned $110 billion acquisition of Paramount by David Ellison’s company is anticipated to strengthen HBO Max, though details on integration and pricing with Paramount+ remain unclear.
- Despite gains, HBO Max’s subscriber base remains well behind Netflix’s projected 325 million subscribers by 2025, with HBO Max still considered in the early stages of growth compared to more established rivals.
