HEINZ, Philadelphia, and Kraft Mac & Cheese Coming to Disney Parks with Custom Equipment & New Menu Items

Key Points:

• The Kraft Heinz Company and The Walt Disney Company have announced a multi-year partnership to bring Kraft Heinz products to Disneyland Resort, Walt Disney World, and Disney Cruise Line sailings in North America.
• Ten Kraft Heinz brands, including HEINZ, Philadelphia, and Kraft Mac & Cheese, will be featured in new menu offerings and dining experiences at hundreds of Disney locations, with new HEINZ condiment stations and custom equipment introduced.
• The partnership includes opportunities for integrated marketing campaigns and digital content across Disney media platforms, enhancing brand presence and consumer engagement.
• The collaboration officially launches this summer, with activations across parks and cruise lines, and a special debut of HEINZ’s Sauce Vault at the D23 Disney Fan Event showcasing new sauces and flavor concepts.
• Executives from both companies emphasized the shared values of family connection and storytelling, aiming to create memorable experiences that blend everyday meals with Disney magic.