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Here's Apple's new ad for the holiday season, featuring MacBook Neo
9to5Mac • • technology
Key Points:
- Apple's 2026 holiday ad, titled "The Dreamer," shifts focus from its usual iPhone, Apple Watch, and AirPods to highlight the Mac, specifically the MacBook Neo.
- The ad tells the story of a child passionate about art who hides his creativity due to self-consciousness and peer pressure, later reigniting his passion with the help of a MacBook Neo gifted by his parents.
- The film emphasizes the theme that sometimes all it takes to remember what makes us special is someone who believes in us, according to Apple's description.
- Nostalgic elements appear in the ad, including brief appearances of the iPhone 3GS and a 2010-era iMac in flashback scenes.
- The ad has been personally praised as possibly Apple’s best holiday film in years.
