Hershey says it will shift back to classic recipe for all Reese's products after criticism
AP News • • business
Key Points:
- Hershey announced it will revert to classic recipes for all Reese’s products by 2027, addressing concerns over the use of cheaper ingredients in some items like mini Easter eggs.
- The company also plans to transition to natural colors and improve Kit-Kat’s recipe to make it creamier, alongside increasing its research and development budget by 25% next year.
- Brad Reese, grandson of Reese’s founder H.B. Reese, publicly criticized Hershey for replacing original ingredients in Reese’s products, questioning the brand’s commitment to quality and trust.
- Hershey explained that some recipe changes were driven by consumer demand for innovation and high cocoa prices, which have led to reduced chocolate content in certain products.
- H.B. Reese created Reese’s Peanut Butter Cups in 1928, and his family sold the company to Hershey in 1963; Brad Reese’s letter sparked renewed attention on ingredient authenticity.
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