He’s Launching ‘SportsCenter’ for Hollywood Assistants. Will It Work?

Key Points:

• Warner Bailey’s Instagram account Assistants vs. Agents (AvA), which began as an inside joke among WME assistants in 2017, has grown into a brand with 163,000 followers, offering a job board, newsletter, live events, and partnerships with major brands like Disney and Meta.
• On April 8, AvA will launch a live weekly show on YouTube called AvA LIVE, aimed at early-career entertainment professionals and students, featuring interviews, news segments, and interactive Q&A to provide accessible industry insights and optimism.
• Bailey emphasizes the need for approachable, curated content tailored to young and aspiring entertainment workers, addressing the challenges they face amid industry shifts like consolidation, strikes, and AI developments.
• Despite industry difficulties, Bailey remains optimistic about the future, highlighting the increasing opportunities due to a fragmented entertainment landscape and the rise of internet-first careers where young professionals create their own leverage.
• Bailey urges top executives to recognize the drive and adaptability of the next generation, advocating for their inclusion and empowerment in decision-making to better connect with evolving audiences and foster authentic content.