Highguard Devs Didn't Pay for The Game Awards Finale Spot
Insider Gaming • • technology
Key Points:
- The Game Awards 2025 concluded with the reveal of Highguard, a new first-person shooter by Wildlight Entertainment, which disappointed many viewers expecting a more impressive finale.
- Highguard's final spot was unusual because the developers did not pay the typical half a million dollar fee required for such a prestigious showcase position.
- According to Forbes' Paul Tassi, the show itself placed Highguard in the finale slot, possibly due to host Geoff Keighley's enthusiasm for the game.
- Despite the prime placement, the reveal generated mixed reactions, with some fans feeling the game’s debut dampened excitement rather than building anticipation ahead of its launch in nine days.
- The situation highlights the growing costs and expectations surrounding The Game Awards' advertising slots and the
