Hollywood Fixer Tells Client of Plan to Smear Fiancée

Key Points:

• Leaked audio recordings reveal the inner workings of Jed Wallace, a digital fixer involved in covert smear campaigns targeting high-profile figures in entertainment and beyond, including Justin Baldoni, Andrew Huberman, Scooter Braun, and Travis Scott.
• The recordings, obtained by The Hollywood Reporter, feature Wallace discussing strategies to damage reputations through anonymous smear sites combined with search engine optimization, exemplified by a campaign against Jessica Serfaty, ex-fiancée of billionaire Leonardo Maria Del Vecchio.
• Wallace boasts connections with law enforcement and claims to manage crises for global leaders and celebrities, emphasizing that in public perception, creating a credible negative narrative outweighs factual evidence or recantations.
• The audio also implicates TAG PR's head Melissa Nathan and details ongoing legal battles involving Wallace, including lawsuits from Blake Lively and Rebel Wilson, with accusations of weaponizing digital content to manipulate public opinion.
• Despite multiple allegations and lawsuits, Wallace and his associates have denied wrongdoing, portraying their work as crisis mitigation for clients facing unjust attacks, extortion, and other threats.