Honda is officially pulling the plug on its only EV

Key Points:

• Honda has confirmed it will discontinue the Prologue electric vehicle later this year, ending sales after the 2026 model year despite the SUV’s initial success as one of America’s top-selling EVs.
• The Prologue, based on GM’s Ultium platform shared with Chevy, GMC, and Cadillac EVs, will be Honda’s last all-electric vehicle in the US after production of other Ultium-based models like the Acura ZDX ended last year.
• Honda plans to shift focus away from all-electric vehicles toward a new generation of hybrids, aiming to launch 15 hybrid models globally by 2030, with the Ohio “EV Hub” repurposed for hybrid and gas vehicle production.
• The decision comes amid significant financial losses tied to EV development, with Honda estimating a $15.7 billion cost to scale back EV plans and reporting record operating losses in the fiscal year ending March 2026.
• Industry analysts warn that Honda’s retreat from EVs in favor of hybrids may leave the company at a competitive disadvantage as the global market increasingly moves toward full electrification.