How Costco suing Trump helps business and stokes loyalty
Fortune • • business
Key Points:
- Costco was among the first major companies to sue the Trump administration over its “Liberation Day” tariffs, a move validated when the U.S. Supreme Court ruled the tariffs unconstitutional.
- The lawsuit aimed to secure eligibility for a full refund on tariffs collected under the International Emergency Economic Powers Act, though the refund process remains unresolved.
- Despite the tariffs, Costco adapted by adjusting its product assortment to minimize price impacts, emphasizing its commitment to offering value to customers.
- Costco has a history of resisting external pressures, including activist attempts to alter its diversity programs, maintaining a focus on running its business independently.
- The retailer’s primary motivation for opposing the tariffs was to preserve its product selection flexibility and keep prices low, which has helped sustain
