How ‘Ted Lasso’ found a love for women’s soccer in Kansas City

Key Points:

• The fourth season of “Ted Lasso,” premiering on Apple TV on August 5, shifts its focus from the men’s team to AFC Richmond’s women’s team as they pursue promotion in England’s second division, reflecting the growing popularity of women’s soccer globally.
• The season’s opening episode is set at CPKC Stadium in Kansas City, home of the National Women’s Soccer League’s Kansas City Current, a club owned by Angie and Chris Long, who also appear briefly in the show.
• The Longs’ investment in women’s soccer, including financing the $120 million CPKC Stadium and acquiring the Kansas City NWSL franchise, aligns with the sport’s rapid commercial growth in the US and Europe, highlighted by rising franchise values and increased fan engagement.
• Series co-creator Jason Sudeikis, a Kansas City native and women’s sports fan, influenced the decision to feature the Current and their stadium, aiming to bring authenticity and spotlight the women’s game to a broad international audience.
• The collaboration between “Ted Lasso” and the Kansas City Current is seen as a significant cultural moment that could further boost interest in women’s soccer, especially with upcoming major events like the Women’s World Cup in Brazil and the Olympics.