Husky Stadium to be renamed Columbia Bank Stadium in record $70M deal for UW
KOMO • • sports
Key Points:
- The University of Washington has sold naming rights for Husky Stadium to Columbia Bank in a record 10-year, $70 million deal, the largest in college sports history for stadium naming rights.
- The stadium will be renamed Columbia Bank Stadium starting January 1, with signage and branding changes phased in over time.
- The partnership aims to support UW students through initiatives focused on financial well-being and workforce preparedness, including plans for a student-run Columbia Bank branch.
- UW athletics director Patrick Chun emphasized that the name change will not diminish the stadium's tradition, and the university remains committed to preserving its historic significance.
- Combined with a renewed Alaska Airlines naming rights deal for the basketball venue, UW expects to generate nearly $100 million in sponsorship revenue over the next decade.
