Hyundai Boulder Concept Is An Awesome Body-On-Frame SUV Designed For America
jalopnik.com • • business
Key Points:
- Hyundai unveiled the Boulder concept SUV at the New York auto show, a boxy, off-road-focused vehicle based on the same body-on-frame platform as its confirmed midsize pickup truck expected by 2030.
- Named after Boulder, Colorado, the SUV was designed by Hyundai Design North America and reflects American values such as freedom, with plans to design, develop, and build the production models in the U.S. using American steel.
- The Boulder features rugged design elements like pronounced fenders, stacked lighting, a twelve-hole grille, safari windows, a roll-down rear window, and a modular roof rack, emphasizing accessory customization for adventure use.
- Inside, the concept includes multiple square screens for off-road functions, a slim head-up display, and a prominent shifter, though some concept features like rear-hinged coach doors are unlikely to reach production.
- Hyundai executives emphasized the Boulder as a response to customer demand for capable off-road vehicles and signaled it as a preview of their approach to the midsize truck and SUV market tailored for U.S. consumers.
