Hyundai Targets Bronco, Wrangler with Body-on-Frame Boulder SUV Concept
The Drive • • business
Key Points:
- Hyundai has unveiled the Boulder Concept, a new body-on-frame, off-road SUV aimed at competing with the Ford Bronco and Jeep Wrangler, featuring serious suspension travel, 37-inch mud-terrain tires, a dual-hinge tailgate, and safari windows.
- The Boulder Concept includes a solid rear axle, independent front suspension, and is expected to share a platform with Hyundai’s upcoming midsize truck built and sold in the USA.
- Hyundai emphasizes the vehicle’s off-road capabilities with impressive approach, departure, and breakover angles, as well as generous fording depth for water crossings.
- Hyundai plans to introduce 36 new or significantly refreshed vehicles in North America by 2030, including body-on-frame trucks, all designed and built in America for American customers.
- Additionally, Hyundai’s luxury brand Genesis will launch 22 new or refreshed models, and the company is developing humanoid Atlas robots to assist in its Georgia assembly plant.
