Hyundai will unveil 'something big' this week and this could be it

Key Points:

• Hyundai is set to reveal a major new vehicle at the 2026 New York Auto Show on April 1, potentially showcasing its first body-on-frame SUV concept, the Boulder SUV Concept, which previews the future of its Extra Rugged Terrain (XRT) models.
• The Boulder SUV Concept, developed at Hyundai America Technical Center, emphasizes off-road capability with features like increased ground clearance, 33-inch off-road tires, skid plates, and terrain mode selectors for snow, sand, and mud.
• Hyundai’s XRT line is expected to evolve into a standalone sub-brand focused on rugged and capable vehicles rather than just a trim level, with electrified powertrains likely featured in upcoming models.
• The new unveiling could also be Hyundai’s mid-size pickup truck, which the company has confirmed plans to launch in the US, potentially competing with established off-road vehicles like the Ford Bronco and Jeep Wrangler.
• Hyundai will livestream the reveal on April 1 at 9:55 AM ET on its YouTube channel, while a separate April Fools’ teaser shows a stretched limo version of the Casper Electric, unrelated to the major vehicle debut.